![]() ![]() There are only 27 academics and scholars exist worldwide who have been awarded this distinction. In 2017, he was inducted as an ISBM Fellow, recognizing him as a senior scholar/thought leader, having made significant contributions to the advancement of the theory and practice of B2B marketing. ![]() He won the Best Dissertation Award for his pioneering work on solving the mathematical classification problem. His book on innovation and growth strategies from a consumer-centric perspective, Hidden in Plain Sight: How to Find and Execute Your Company’s Next Growth Strategy, was published by the Harvard Business School Press, has been translated in 10 languages, and won the AMA-Berry Best Marketing Book of the Year Award.Įrich has received numerous awards of distinction for his work. It describes the new leadership paradigm of building strong brands and has been translated into 14 languages. Aaker, was first published by The Free Press in January 2000 and republished in 2009 by Pocket Books London. His book Brand Leadership, co-authored with David A. Aaker, he wrote some of the most seminal articles on brand strategy and brand architecture in the Harvard Business Review and the California Management Review. Throughout his career, Erich has published over 100 articles in highly respected academic journals and in best-selling, award-winning books. He has guest lectured at over 25 business schools. Prior to his work at Vivaldi, Erich has held academic faculty positions at The Darden School at the University of Virginia, the University of Southern California, and the Instituto Estudios Superiores de la Empresa (IESE) in Barcelona - which he first joined as a full-time professor in 1989 and, time permitting, he still serves as a Visiting Adjunct Professor of Business Administration. It was published by Public Affairs/Hachette Group in 2020 and won the Bronze medal of the prestigious Axiom Business Book Awards. This new model goes further than solely extracting value for the benefit of investors or shareholders - it creates value for all participants engaged in the Interaction Field, as well as society at large. In it, Erich presents “a thrilling new way of looking at a successful business model for the future,” predicting that successful companies will shift from transactional businesses to an interactional model. Erich’s extensive experience and thought leadership in strategy, business models, and innovation have informed his latest book, The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers and Society, which describes the emergence of what the next generation of successful companies and brands will look like. ![]()
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